EducateUS Strategy

We’re building a movement of informed, tenacious sex ed voters, and we need your help.

Our strategy is built on three central pillars:

Narrative Shift

We are continually developing the boldest, most effective narratives to use in making our case to voters. We partner with key local- and state-level stakeholders to explore and refine public narratives — strongly informed by the race-class narrative framework — that efficiently neutralize and leverage opposition messaging, while being bold, positive and grounded enough to motivate millions of voters with our vision of universal school-based sex education as a direct path to a flourishing future for all. Check out our latest research report and communication guide here.

Organize, organize, organize

We work to support and strengthen the efforts of organizers, advocates, legislators and candidates working to advance sex education policy and implementation in their own communities and states. Always in service to local movement leaders, we provide a range of data-driven technical, strategic and resource offerings, expanding your impact with tried-and-true tactics as well as creative newer approaches to organizing, like deep canvassing, relational organizing, and targeted digital ads. Want to get involved? Just use this form to let us know how.

Impact Litigation

We are convening a coalition of cutting-edge legal thinkers to develop a strategy for pursuing a highly selective portfolio of lawsuits. These cases will be carefully designed to garner headlines, provoke public discourse, and create growing pressure for all school boards and states to improve their public sex ed policy and implementation. Are you a legal professional interested in joining us? Contact jfriedman@educateusaction.org to get started.

The full generational shift we are pursuing will take time — we currently estimate it to be a 20-30 year project. In addition to tracking the passage of progressive sex ed policy and the effectiveness of its implementation, we are tracking the following signposts of success along the way:  

  • Increased voter understanding of sex education as a powerful force for social change and justice
  • Rising voter support for sex education, and the candidates and legislators who champion it
  • More resources (funds, person-power, etc) actively invested in the movement
  • More regular and competent media coverage of public sex education policy and implementation 
  • Growing the number of voters for whom progressive sex education is a litmus test issue
  • Establishing case law that recognizes sex education as a civil right